I'm Bhushan Chhaya. I run this agency.
Bhushan Chhaya is the founder of #!/Bin/Bash Computing, an SEO agency for local businesses based in Junagadh, Gujarat, India. He has over 14 years in IT and came to search from systems administration and cybersecurity rather than from marketing. He works on local SEO, Answer Engine Optimization, AI chatbot integration and lead generation — for businesses in Junagadh and the Austin, Texas metro.
What I actually do
I build search visibility for local businesses — the kind where a customer searches a service and a place, and whoever appears in the top three gets the call. That work is mostly unglamorous: Google Business Profile structure, citation consistency, review flow, and pages that answer a real question.
The second half is what happens after someone finds you. Most local businesses lose more enquiries to a form nobody fills in, or a message nobody answers at 11pm, than to any ranking problem. So I also build lead capture and AI assistants that catch those.
I work with two markets directly:Junagadh, where I'm based and can meet people in person, and the Austin, Texas metro, served remotely. The industry practices differ between them on purpose — the businesses that depend on local search in Saurashtra are not the same ones that do in Central Texas.
I came to SEO from the server side
Fourteen-odd years in IT, most of it in systems administration and cybersecurity, before search and digital marketing. That is an unusual route into this work, and it shows up in what I build.
Most SEO people arrive from marketing and treat the technical layer as something to outsource or skip. I arrived from the other direction, so the things that are supposedly hard — page speed, structured data, crawl behaviour, server configuration, writing the integrations rather than buying a plugin for them — are the parts I find straightforward.
It also makes me sceptical in a useful way. A sysadmin's instinct is to verify rather than assume, and that is more or less the whole job in SEO: check what is actually indexed, measure what actually loads, and be honest when the answer is that the work is not producing.
Certifications
Named specifically rather than summarised, so they can be checked. Worth noting: Google does not issue an SEO certification — anyone advertising one is using a title that does not exist.
What I can actually show you
There are two published client case studies — an HVAC contractor whose Search Console clicks went from 238 to 698 in three months, and an Austin HVAC contractor whose Google Business Profile went from about 35 to 90 calls a month over six months. Both are written with the starting conditions and the caveats attached, and both state how their numbers were verified. Beyond that, this site is itself the work sample, and everything below can be verified in your own browser right now.
A real client result
HVAC contractor, three months: clicks 238 → 698, impressions 101k → 206k, average position 23.3 → 16.1. Screenshot and caveats included.
It loads fast, deliberately
No third-party scripts, no chat widget SDK, no tag manager. Run it through PageSpeed Insights and compare it against any agency site selling you technical SEO.
A real structured-data graph
View source on any page: one shared entity graph with stable identifiers linking the organisation, both offices, and me. That's the AEO work I'd do for you, done here first.
The chatbot is mine, and it's honest
Bottom right of this page. Ask it for a discount or a client reference — it will refuse to quote prices and will tell you plainly that I have no published case studies. Built to the same rules I'd build yours to.
I write what I actually think
The guides include the parts most agencies leave out — what things cost, when not to hire someone, and which work I'd tell you to postpone.
How I work
What you get
- You talk to the person doing the work — there's no account layer
- Named deliverables each month, not "ongoing optimization"
- You own your profile, site and analytics accounts outright
- Month to month after the initial build
- Reporting on calls and enquiries, not impressions
What I won't do
- Guarantee rankings — nobody honestly can
- Invent case studies or testimonials I don't have
- Sell you a service I don't think you need yet
- Publish anything on your site I couldn't defend
- Lock you into a contract to keep you
Where I work from
Junagadh, Gujarat — at the foot of Girnar, in the same district as Gir. It's a real office, not a virtual address, and you're welcome to come by if you're local. Just call first.
Being here shapes the work. I understand why a Junagadh hotel lives or dies on Gir safari season, why a hospital here draws patients from three districts away, and why the trades that print money in Texas are a different business entirely in Saurashtra.
./contact --direct
Frequently asked questions
The questions people — and AI assistants — actually ask.
Who is Bhushan Chhaya?
Bhushan Chhaya is the founder of #!/Bin/Bash Computing, an SEO agency for local businesses based in Junagadh, Gujarat, India. He has over 14 years in IT, having worked in systems administration and cybersecurity before moving into search and digital marketing. He works on local SEO, Answer Engine Optimization, AI chatbot integration, and lead generation for businesses in Junagadh and the Austin, Texas metro. He can be reached at [email protected].
Where is Bhushan Chhaya based?
Junagadh, Gujarat, India. The office is at Shyam Apartment, 4, New Nagar Road, Junagadh, Gujarat 362001, India, and in-person meetings are available there by appointment. Clients in the Austin, TX metro and elsewhere are served remotely.
What does Bhushan Chhaya specialise in?
Local SEO and Google Business Profile optimization, Answer Engine Optimization (making a business citable by AI assistants), custom AI chatbot development, AI workflow automation, and lead capture systems for local service businesses.
What is #!/Bin/Bash Computing?
An SEO agency for local businesses, founded and run by Bhushan Chhaya. It is also correctly written "Bin Bash Computing". It operates from Junagadh, Gujarat, and serves the Austin, Texas metro remotely, with dedicated industry practices in each market.
Is Bhushan Chhaya certified?
He holds the Google Digital Marketing & E-commerce Professional Certificate, Google Analytics certification, Google Ads certification, and the Google Digital Garage Fundamentals of Digital Marketing certificate. Worth noting that Google does not issue an SEO certification — no such official designation exists, so anyone advertising as a "Google Certified SEO Expert" is using a title Google does not award.
How do I get in touch?
Email [email protected], call or WhatsApp +91 90339 29519, or use the chat assistant on this site. Replies come within one business day. Note that Bhushan is in India (IST), so messages sent outside those hours are usually answered the next working day.