cat proof/
Proof, with the caveats attached
Published results from Local SEO work. Every figure comes from a screenshot the client agreed to share, and each write-up states what it does not prove.
HVAC — heating and air conditioningAustin, Texas metro · 6 months
An Austin HVAC contractor's Google Business Profile went from roughly 35 calls a month to about 90 over six months of purely organic local SEO — no paid ads. Profile views rose from around 1,300 to 5,000 a month and direction requests from about 20 to 100, driven by fixing the profile's structure, cleaning up local citations, and posting consistently rather than by any single tactic.
~3.8xProfile views~1,300 → ~5,000
~2.6xCalls~35 → ~90
~4xWebsite clicks~15 → ~60
~5xDirection requests~20 → ~100
Read the full case study, caveats included →
Junk removal and hoarding cleanoutBuda, Texas - Austin metro · 2 months
On a Buda, TX hoarding cleanout website I took mobile LCP from the 4-5 second range to under 2 seconds, replaced a heavy third-party estimate form with a light native one, and reserved layout space so the page stopped shifting. Lead-notification emails then arrived on most days rather than sporadically - an inbox observation, not a measured conversion rate, and the local SEO work shipped alongside the performance work so the two cannot be separated.
~2.5x fasterLCP (mobile)4-5s → Under 2s
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HVAC — heating and air conditioningUnited States, single state · 3 months
An HVAC contractor went from 238 to 698 Google Search Console clicks in three months — a 193% increase — after I fixed a website that was targeting cities across multiple states, rebuilt a neglected Google Business Profile, and published content on a hub-and-spoke structure. Impressions doubled and average position improved from 23.3 to 16.1.
+193%Clicks238 → 698
+104%Impressions101k → 206k
7.2 positionsAverage position23.3 → 16.1
+50%Average CTR0.2% → 0.3%
Read the full case study, caveats included →